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Communications and engagement

Who we will communicate and engage with - stakeholders and partners

We recognise for specific topics of communication / engagement, stakeholders and partners will vary. This is a general list of HEIW stakeholders and partners, which will be refined depending on the subject for communication or engagement.

  • HEIW workforce
  • Health and care students and trainees including nurses, medics, allied health professionals, healthcare support workers, pharmacists
  • Service users – including trainees and students
  • Health and care workforce - current and future
  • Education providers including Universities, trainers and mentors
  • Health Boards and Trusts
  • Professional bodies
  • Regulators
  • Trade Unions
  • Social Care Wales
  • Welsh Government
  • Partnership boards
  • Academi Wales
  • Media – specialist publications and main stream media
  • Patients / carers
  • Public
  • Third sector
  • Career organisations
  • Schools

How we will communicate and engage

Understanding what our partners, stakeholders, and service users need from us, and how we can best support them, is a key priority for HEIW.

To achieve this, it is important we communicate and engage with them all on a regular basis, and through various channels.

Our stakeholders have told us what they want our communications and engagement with them to look like:


  • Open
  • Transparent
  • Inclusive
  • Not divided (e.g. into clinical and non-clinical)
  • Clear
  • Positive
  • Dynamic and proactive
  • Consistent
  • Inspired
  • Exciting
  • Influence


  • Collaborative
  • Innovative/encouraging
  • Representative
  • Giving feedback/results
  • Responsive to audiences
  • Stakeholder mapping to inform framework
  • Different levels of relationship and priorities
  • Managing expectations
  • Listening
  • Two-way
  • Appropriate messages for specific audiences

As such, we will make the following commitment to:

  • Continue our CEO stakeholder bulletins to update on progress;
  • Use social media to inform and update;
  • Hold national stakeholder events to update on progress and inform future work;
  • Hold working groups on key topics (e.g. workforce strategy);
  • Attend and take part in key national mechanisms – CEOs' meetings, all peer group meetings, the Welsh Partnership Forum, links to the Welsh Government advisory machinery;
  • Continue to involve stakeholders and partners in development of our annual work programme/plan, using various engagement methods;
  • Ensure that formal agreements and understandings underpin key partnerships, and
  • Visit NHS sites across Wales as part of the HEIW Roadshow to meet with students, trainees, trainers, mentors and those responsible for healthcare eduction.