Challenge 4 - Practice-based Scenario

Welcome to Challenge 4. For this challenge we have our second practice-based scenario. Here, we explore the impact that taking the time to pronounce a patient's name correctly can have.
 

MPharm Students... would you like to be involved?

Students at Cardiff School of Pharmacy and Pharmaceutical Sciences are conducting a project looking at cultural awareness of pharmacy students. If you would be interested in taking part in a focus group with other MPharm students on this topic, please click this button to fill in your details.

Watch the video below and take some time to reflect on your own practice and any learning needs identified.
 

As discussed by the British Medical Association, pronouncing someone’s name accurately is a sign of respect. On the other hand, repeatedly mispronouncing someone’s name is more likely to be considered a microaggression.

Microaggressions are defined as the everyday, subtle, interactions or behaviours, whether intentional or unintentional, that communicate some sort of bias toward stigmatised or culturally marginalised groups. Taking the time to learn a patient’s name, showing an interest, and attempting to get their name right can go a long way to ensuring patients feel seen and heard, and can help to ensure that patients feel able to access the care and support they need.

Whilst this scenario relates to community pharmacy, the learning can be applied across all sectors of practice. 
 

Questions to support reflection:

1. How did this scenario make you feel?
2. What did you learn?
3. How will you implement this learning in your practice?
4. Have you identified any additional learning needs?

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